Privacy Policy

1. Introduction

MiddleGroundHub ("we," "us," or "our") pledges to protect your privacy. This document, the Privacy Policy, details how your information is collected, utilized, shared, and preserved when you visit our website middlegroundhub.sbs or employ our services for yacht charters.

Your agreement with our information handling as described in this document is implied by your use of our services. We operate in accordance with privacy regulations, aligning our practices with legislation such as the Personal Information Protection and Electronic Documents Act (PIPEDA) alongside applicable Canadian privacy laws.

2. Information We Collect

2.1 Personal Information

You may choose to provide us with personal details in certain situations, including:

• Reserving a yacht
• Communicating with us via our website or telephone
• Signing up for our newsletter
• Completing online forms
• Taking part in polls or promotions

The types of details gathered might encompass:

• Your name, along with contact data such as email, phone number, and address
• Financial information for payments (handled securely by external providers)
• Preferences and particulars related to the yacht you charter
• Emergency contacts
• Information regarding dietary needs or health (if shared)

2.2 Information Collected Automatically

Our website automatically gathers certain details pertaining to your device and how you interact with our site:

• Your IP address and location-related details
• The type and version of the browser you're using
• Pages you've accessed on our site and your engagement time on those pages
• Websites that led you to ours
• Information about your device (model, screen size, etc.)

2.3 Cookies and Tracking Technologies

To improve your browsing experience, we utilize cookies and analogous tracking technologies. These assist us in:

• Storing your preferences
• Assessing the performance and how our site is used
• Delivering content tailored to you
• Enhancing the services we offer

Cookie preferences can be managed through your browser settings or our cookie consent feature on the site.

3. How We Use Your Information

The collected information supports us in varied ways, including:

• Service Provision: To arrange for yacht charters, process reservations, and maintain communication regarding your bookings
• Customer Support: To address concerns and provide support when needed
• Payment Handling: To manage invoicing and payment transactions
• Security: To guarantee safe operations and ward off deceptive activities
• Promotional Efforts: To keep you updated with offers and news, upon your approval
• Website Evolution: To comprehend how our site is used and to enhance its functionality
• Regulatory Adherence: To comply with laws and regulatory demands

4. Information Sharing and Disclosure

We do not sell, swap, or lease your personal information to third parties. Circumstances where we may share your information include:

4.1 Service Providers

Information may be shared with trusted external service providers aiding us in areas such as payment processing, web hosting, email marketing, analytics, and client support.

4.2 Legal Obligations

Your details could be disclosed if mandated by law or as necessary in legal proceedings, at court orders, during emergencies, or for investigating suspected fraudulent actions or violations.

4.3 Business Transactions

In scenarios like mergers, acquisitions, or asset sales, your data may be transferred as part of the deal.

5. Data Security

We take suitable steps, both technical and administrative, to guard your personal information against unsanctioned access, alteration, dissemination, or destruction. This encompasses practices like encryption, secure servers, controlled access, assessments, and staff education.

Nevertheless, it's important to note that no data transmission method or storage solution on the internet is entirely infallible. While we strive to secure your information, absolute safety cannot be guaranteed.

6. Data Retention

We store your personal information only for the timeframe necessary to fulfill the purposes it was gathered for or as mandated by legislation. Typical retention periods are as follows:

• Charter Bookings: 7 years for tax and legal reasons
• Marketing Communications: Until you choose to opt out or delete your data
• Website Analysis: 26 months
• Client Service Records: 3 years following the last interaction

7. Your Rights and Choices

Your rights encompass the ability to access, modify, erase (subject to legal limitations), transfer, or opt out of marketing communications and control cookie settings. To exercise these rights, please reach out using the contact details provided below.

8. Third-Party Services

8.1 Google Analytics

For insights on site usage, we use Google Analytics. To opt out, use the Google Analytics Opt-out Browser Add-on.

8.2 Social Media

Our site may offer links to social platforms, each governed by their specific privacy terms.

8.3 Payment Processors

Our payment transactions are managed by third parties who comply with PCI DSS requirements.

9. International Data Transfers

Your data could be transferred to and processed in countries beyond Portugal. We maintain security standards adhering to applicable privacy regulations.

10. Children’s Privacy

Our services are not intended for those under 13 years of age, and we do not knowingly solicit their information. If you suspect a child has submitted their details, please inform us promptly.

11. Changes to This Privacy Policy

We reserve the right to adjust this Privacy Policy in response to evolving practices or legal obligations. Updates will be communicated through the posting of the revised policy, electronic communication to registered users, or a notice on our website. Continued usage following the effectiveness date implies consent to the modifications.

12. Contact Information

For inquiries about this Privacy Policy or our data practices, reach out to us:

13. Compliance with Google Ads User Consent Policy

Adhering to Google Ads user consent policy is something we are committed to. Adjust cookie or tracking preferences at any time via our cookie settings panel.